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You are strong because your teeth are strong. Strong teeth leads to better chewing which leads to better absorption of nutrients. Therefore stronger teeth, means stronger you. Colgate Strong Teeth with its unique Amino shakti formula strengthens teeth from within. This formula adds more natural Calcium and makes their teeth making them 2x stronger. Colgate strong teeth toothpaste provides cleaner teeth, keeps cavities at bay, freshens breath with regular use. This toothpaste is safe to use on kids and adults.