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Colgate Total provides more benefits than before - helping prevent cavities, plaque build-up, tartar formation, gingivitis and sensitivity. It gives you fresh breath , protects your enamel, and removes stains, giving you a healthier, whiter smile

It is infused with micro-charcoal particles to provide a deep clean

This toothpaste has Dual Zinc Arginine technology and actively seeks out bacteria on your teeth, tongue, cheeks and gums, forming a protective, anti-germ barrier - unlike an ordinary toothpaste