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The amount of melanin (the skin’s pigmenting agent) in the body determines the colour of the skin. A natural skin whitening formulae from Jovees developed scientifically contains skin lighteners derived from natural sources that help to reduce the production of melanin, provide deep down moisturising, clarifies the skin, gently even-out discoloration, brings glow to it. It shall also protect skin from harmful effects of UVA and UVB rays.