Infused with vitamin B3+, it removes layers of brightness-blocking dead skin cells and it strengthens the skin's natural renewal process, revealing new bright cells. Renew your maximum brightness with everyday wash. Clinically proven to give you brightness from the first wash. Its wipes out dead skin cells so that you can say goodbye to skin dullness. This helps bring out the brightness locked inside which shows clearly after every use of Ponds White Beauty Facewash