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The xo curls hydrating shampoo has time-Tested ingredients and gentle cleansers that hydrate and soften your hair while reducing frizz and enhancing your curl pattern. The xo curls hydrating conditioner has actives, minerals, and essential amino acids as well as vitamins (A, b12, c, and e!) that strengthen every hair strand and make your follicles healthier.The xo curls hydrating all day definition gel offers a light hold with a moisturising finish, enhancing the formation and appearance of your curls.